Agenda At Glance

Monday, April 8, 2013 – Pre-Conference Programs & Workshops

7:30 a.m. Registration Opens

7:30-9:00 a.m. Breakfast for Pre-Conference Program Attendees

8:15 a.m.-5:00 p.m. A Recipe for SMORs - Smart Marketing On (Limited) Resources

8:45 a.m.-5:00 p.m. QuickStart - Legal Marketing Core Competencies

9:00 a.m.-5:30 p.m. CMO Summit

2:00-5:00 p.m. Law Firm Competitive Intelligence Workshop

2:00-5:00 p.m. Content Marketing Workshop – Learn How to Create, Implement and Sustain a Successful Content Marketing Program

5:00-5:30 p.m. First Timer’s Reception

5:30-6:30 p.m. Welcome Reception in the Exhibit Hall

Tuesday, April 9, 2013 – Conference Day One

8:00 a.m. Registration Opens

8:00-8:45 a.m. Breakfast in the Exhibit Hall

8:45 a.m. Opening Remarks

Betsi Roach
Executive Director
Legal Marketing Association

Aleisha Gravit
Chief Marketing Officer
Akin Gump Strauss Hauer & Feld LLP
2013 President, Legal Marketing Association

9:00 a.m. Keynote Speaker: The Future of Law Firms in the Global Age of More for Less

Professor David B. Wilkins
Harvard Law School
Lester Kissel Professor of Law
Vice-Dean for Global Initiatives on the Legal Profession
Director, Program on the Legal Profession

10:30 a.m. Networking and Refreshment Break in the Exhibit Hall

11:00 a.m. – 12:15 p.m. Concurrent Breakout Sessions
Track One: Business Development Track Two: Innovation Track Three: Marketing Communications/PR Track Four: Marketing Technologies

Breaking Through the Barriers: Building a Sales Culture in a Law Firm

Alvidas A. Jasin
Client Relationship Executive
Ropes & Gray LLP

John M. Husband, P.C
Chairman
Holland & Hart LLP

Featured Discussion: Response to the State of the Industry and What Lies Ahead

Panelists:

Bruce A. James
CEO/Managing Partner
Brownstein Hyatt Farber Schreck LLP

Steven R. Lowenthal
Chairman
Farella Braun + Martel

Moderator:

Professor David B. Wilkins
Harvard Law School
Lester Kissel Professor of Law
Vice-Dean for Global Initiatives on the Legal Profession
Director, Program on the Legal Profession

Integrated Approaches to Law Firm Marketing and Public Relations in the 21st Century

Gina F. Rubel, Esq.
President/CEO
Furia Rubel Communications, Inc.

Nick Gaffney
Partner
Infinite Public Relations

David McCann
Senior Manager, Marketing and Communications
Snell & Wilmer L.L.P.

DMI Talks: Digital Marketing Ideas Worth Spreading

Panelists:
Robert Algeri
Partner
Great Jakes Marketing

Adrian Lurssen
Vice President, Strategic Development
JD Supra

Andrea Crews
Marketing & Business Development Director
Levenfeld Pearlstein, LLC

Kevin O’Keefe
CEO
Lexblog, Inc.

Linda Pepe
Director of Marketing
Mintz Levin

Peter Winzig
Director of Marketing & Corporate Development
Weltman, Weinberg & Reis Co., LPA

Moderator:
Adrian Dayton, Esq.
CEO
Adrian Dayton & Associates

12:15-1:15 p.m. Lunch With Recognition Committee Award Presentations

1:15-1:45 p.m. Dessert in the Exhibit Hall

2:00 – 3:15 p.m. Concurrent Breakout Sessions
Track One: Business Development Track Two: Innovation Track Three: Marketing Communications/PR Track Four: Marketing Technologies

Pricing, Profitability and the Role of Marketing

Toby Brown
Director of Strategic Pricing and Analytics
Akin Gump Strauss Hauer & Feld LLP

Colleen Nihill
Firm Wide Director of Project Management
Dechert LLP

A New Approach to Implementing Strategy in Law Firms – A Position Dedicated to Strategy

Panelists:
Friedrich Blase
Director of Strategic Initiatives
Holland & Knight

Wendy L. Bernero
Chief of Strategic Initiatives
Proskauer Rose LLP

Keri Cupples
Director, Strategic Initiatives
SNR Denton

Moderator:
Mary K. Young
Consultant
Zeughauser Group

How to Win at Search, Social & Content Marketing

Jasmine Trillos-Decarie
Director of Marketing & Business Development
Foley Hoag

Arnie Kuenn
President
Vertical Measures

Matt Parfitt
President
Vuture U.S.

Inspiration & Innovation: Applying the Newest Interactive Trends to Law Firm Websites

Gillian Ward
Chief Marketing Officer
Fasken Martineau

Nancy L. Kostakos
Marketing Director
Goodwin Procter LLP

John Simpson
Founder, CEO
One North Interactive

3:15-3:45 p.m. Networking Refreshment Break in the Exhibit Hall

3:45 – 5:00 p.m. Concurrent Breakout Sessions
Track One: Business Development Track Two: Innovation Track Three: Marketing Communications/PR Track Four: Marketing Technologies

GC Focus: Project Management. Position Your Firm in Alignment With the Unique Challenges Faced by In-house Counsel

Panelists:
Julian “Keith” Isgett
Managing Attorney – Global
External Legal Relations
GlaxoSmithKline

Justin Ergler
Sourcing Group Manager
Legal Services Procurement
GlaxoSmithKline

Nathaniel E. Slavin
Founder and Partner
Wicker Park Group

Moderator:
Alicia Brown
Director of Strategic Relationships
Bloomberg Law

Re-Invigorating Client Relationship Management

James Paterson
Senior Director Product Line Management
LexisNexis InterAction

Carol Cook
Managing Consultant
Tikit Limited

Justin Farmer
Director of Product Management
Thomson Reuters Elite

The Power of Critical Thinking in Communications and Crisis Leadership

Joshua M. Peck
Senior Media Relations Manager
Duane Morris LLP

Larry Kamer
President
Kamer Group

The 5 Online Analytics Strategies That Will Help Your Firm Drive More Business

Jabez LeBret
Author and Chief Innovation Officer
Get Noticed Get Found

Barbara H. Brown
Director of Marketing and Business Development
Meagher & Geer, P.L.L.P.

Steve Hennigs
Senior Account Executive - Law Firms
Siteimprove, Inc.

5:00 p.m. LMA Annual Conference Networking Reception

Wednesday, April 10, 2013 – Conference Day Two

8:30-9:30 a.m. Breakfast in the Exhibit Hall

9:30 a.m. General Counsel Panel
Separate from the Pack: Best Practices in Building and Maintaining Your Law Firm’s Relationship With In-house Counsel

Developed in Association with:

Panelists:
Megan Belcher
Vice President & Chief Employment Counsel
ConAgra Foods, Inc.

Kevin M. Schubert
Associate General Counsel - Transactions
Las Vegas Sands Corp.

Simon Manoucherian
Assistant General Counsel, Director of Litigation
GRIFOLS

Karen Cottle
Senior Counsel
Sidley Austin LLP
- former SVP, GC & Corp. Sec., Adobe Systems Inc

Moderators:
Tom Duggan
Group Publisher
InsideCounsel

Cate Flahardy
Editor-in-Chief
InsideCounsel

10:30 a.m. Networking and Refreshment Break in the Exhibit Hall

11:00 a.m. – 12:15 p.m. Concurrent Breakout Sessions
Track One: Business Development Track Two: Professional Development Track Three: Marketing Communications/PR Track Four: Marketing Technologies

Making Client Service a Differentiator: It Takes a Village

Cole Finegan
Denver Office Managing Partner
Hogan Lovells

Koree Khongphand-Buckman
Regional Marketing Director
Hogan Lovells

Kathy A. Holmes
President
Holmes Consulting Group

Management Skills for New Managers

Paul S. Grabowski
Chief Marketing Officer
Bracewell & Giuliani LLP

Jonathan R. Fitzgarrald
Chief Marketing Officer
Greenberg Glusker Fields Claman & Machtinger LLP

“Delivering Happiness”: Fresh Ideas for Service-Driven Brands Deploying Social Media Tactics, Seeking ROI

Jayne Navarre
Executive Director
Law Gravity LLC

Graham Kahr
Social Scientist
Zappos.com | Zappos Development, Inc.

Law Firm Video – Director’s Cut

Panelists:
Stefanie Knapp
Online Marketing Specialist
Allen Matkins Leck Gamble Mallory & Natsis LLP

Gerry Oginski, Esq.
NY Medical Malpractice Trial Lawyer & Founder
Lawyers Video Studio

Adam C. Severson
Chief Officer Marketing & Business Development Officer
Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

Graig D. Cortelyou
Chief Marketing Officer
Tulley Rinckey PLLC

Moderator:
Carla Cogan
Director of Business Development
Manatt Phelps & Phillips LLP

12:15-1:15 p.m. Networking Lunch With Presentation of LMA Annual Report

1:15-1:45 p.m. Dessert in the Exhibit Hall With Networking for Prizes Drawing

2:00 – 3:15 p.m. Concurrent Breakout Sessions
Track One: Business Development Track Two: Professional Development Track Three: Marketing Communications/PR Track Four: Marketing Technologies

Lateral Identification, Recruitment and Integration Best Practices

Aric Press
Vice President, Editor in Chief
ALM

Jeanne M. Hammerstrom
Chief Marketing Officer
Benesch

Russ Haskin
Director of Consulting
LexisNexis Redwood Analytics

Hans T. Haglund
Chief Marketing & Business Development Officer
Patton Boggs LLP

Lemons, Lemonade & Legal Marketing: Lessons on Leadership & Team-Building

Tricia M. Lilley
Chief Marketing Officer
Fox Rothschild LLP

Julie Amos
Director of Business Development
Greenberg Traurig LLP

Your Honor™ Award Winner Case Studies

Sandi Sonnenfeld
Director of PR and Communications
Kaye Scholer LLP

Tammy Mangan
Director of Marketing
Sterne, Kessler, Goldstein & Fox

Kristen Leis
Director of Business Development and Marketing
STOEL RIVES LLP

Moderator:

Charlise C. Hyatt
Marketing & Business Development Manager
Duane Morris LLP

Quick Fire Technology Success Stories

Richard Westle
Managing Directo
ANSOR / Kraft Kennedy

Chris Fritsch
Technology Consultant
CLIENTSFirst Consulting, LLC

Alex DiSebastian
Web & SEO Director
PaperStreet Web Design

James Alexander
Chief Executive Officer
Vizibility, Inc

2:00 – 3:15 p.m.

Networking and Refreshment Break

3:45 p.m.

Leveraging Big 4 Consulting Best Practices to Bolster Your Business Development Strategies

Patrick Harkin
Director, Sales, Marketing, and Business Development
Deloitte Services LLP

Stasia Mitchell
Associate Director
Ernst & Young

Joseph Przybyla
Senior Manager of Business Development Operations
Thomson Reuters Elite

Moderator:

Marcie L. Borgal Shunk
Principal
The BTI Consulting Group, Inc.

5:00 p.m.

End of Conference