Planning:

• Set goals
• Example:  I want to meet X amount of new prospects, showcase a new product/release, meet with X amount of current clients, or raise awareness of X.
• Schedule appointments with prospects or clients in advance
• Ask prospects and clients about their needs and plan to discuss them during their visit
• Dress professionally and wear comfortable shoes
• Make sure all components of your display have been setup prior to the show so you know if any pieces are missing or things need to be replaced.
• Have a record of any shipping numbers accessible to you at the show to find misplaced items.
• Make sure to have essentials like tape, scissors, and clips packed for those unforeseen issues.
• Bring a list of show contacts and emergency numbers.

DURING THE CONFERENCE

• Upon arrival, review the conference program for any updates or changes to the schedule and revise your plan accordingly.
• Make sure your badge is in plain sight while working trade show booths so people can identify who you are and address you by name it makes an introduction less awkward.
• When possible, provide attendees with literature or samples on jump drives or via email
• Have a system in place for taking notes about the people you meet and what next steps are with them to communicate back to others that may need the information to follow up with them.
• Promote other sessions, dinners and meetings that your company is involved with during the show for them to learn more about your business.
• Take a break after a few hours to refresh, have a snack and get some fresh air.
• Bring plenty of your own business cards.
• Don't be afraid to introduce yourself to others and try to find a common interest/problem to talk about.
• Attend seminars and workshops. These educational presentations may help you identify clients and prospects needs and where you may be able to provide insight and more information on an issue.
• Don't crowd at the booth. Too many people in one area can be uninviting and attendees may pass your booth up instead of engaging with you.

AFTER THE CONFERENCE

• Review your objectives; did you achieve your goals for attending the conference?
• Organize your notes and materials for future reference.
• Follow-up as promised.
• File business cards or contact information you collected during the conference.