Wednesday, March 14, 2012 | Pre-Conference Sessions
8:15 a.m. - 5:00 p.m. QuickStart – Legal Marketing Core Competencies
8:15 a.m. - 5:00 p.m. A Recipe for ...SMORS – Smart Marketing On limited Resources
8:15 a.m. - 5:00 p.m. CMO Summit
5:00 p.m. First Timer's Reception
5:30 p.m. Welcome Reception in the Exhibit Hall
Thursday, March 15, 2012 | Conference Day One
7:30 a.m. Registration
7:30 a.m. Breakfast in the Exhibit Hall
8:30 a.m. - 12:00 p.m. Plenary Session
8:30 a.m. Opening Remarks and LMA Annual Report
Betsi Roach
Executive Director
Legal Marketing Association
Alycia Sutor
Partner
Akina Corporation
2012 President, Legal Marketing Association
9:00 a.m. Keynote Speaker - James Kane
10:00 a.m. Networking Refreshment Break in the Exhibit Hall
10:45 a.m. Recognition Committee Announcements
11:00 a.m. Featured Speaker – Jonathan Michael Bowman, Esq., Clear Picture Leadership
12:00 p.m. Networking Lunch
1:30 - 2:45 p.m. CONCURRENT BREAKOUT SESSIONS
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Track One
Today’s Lawyers and Social Media – How Are They or Should They Be Using It? Panelists Marcy Salo Director of Client Services Cairncross & Hempelmann Peter S. Vogel Partner Gardere Wynne & Sewell, LLP Camille Stell Director of Client Services Lawyers Mutual Liability Ins. Co. of NC Melissa Croteau Chief Marketing Officer Nixon Peabody LLP Moderator Ruth Davis Senior Director, Web Services LexisNexis |
Track Two
Leveraging the Big 4 Consulting Best Practices to Bolster your Business Development Strategies Panelists Mari-Anne Kehler National Tax Marketing Firm Director Deloitte Services Maureen Migliazzo Chief Marketing Officer DLA Piper LLP (US) David Worley National Sales and Business Development Leader PricewaterhouseCoopers Andrew Murray-Brown Chief Business Development Officer Ropes & Gray Moderator Jonathan Mattson Chief Marketing & Business Development Officer Tucker Ellis & West LLP |
Track Three
Data + Relationships + Design: The Web Strategy Revolution Scott Kilburg Group Director, Marketing and Business Planning Foley Lardner Kalev Peekna Web Strategy Manager Hubbard One, A Thomson Reuters Company |
Track Four
The Next Dr. Sanjay Gupta? Expertise, Content and Engaging with the Media Panelists Reilly Starr Project Lead, Strategic Programs and Social Media IBM Global Business Services Katherine Hollar Chief Marketing Officer Lathrop & Gage LLP Adriana Gardella Journalist The New York Times ("You're The Boss") Moderator Kelly Hoey Business Strategist |
Track Five
CMO Roundtable Discussions Attendance is
limited and restricted to in-house law firm attendees who are their firm’s top marketing or business development professional. Pre-registration is required, one participant per firm. If you are interested in attending, please email Kristy Perkins at k.perkins @americanconference .com and add ‘CMO Roundtables’ in the subject line. |
3:30-4:45p.m CONCURRENT BREAKOUT SESSIONS
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Track One
Rise of the Machines: Putting Technology to Work for Us Panelists Monica Phillips Director of Marketing and Business Development Arent Fox LLP Lynn Foley Director of Marketing and Client Development Bull, Housser & Tupper LLP Chad Ergun Director, Business Intelligence Gibson, Dunn & Crutcher Geoffrey R. Goldberg Chief Marketing Officer Lowenstein Sandler PC Moderator Mark Power Founder and CEO Concep Global |
Track Two
Legal Project Management & Requests for Proposal: Demonstrating Value to a Prospective Client Michelle Leetham Chief Ethics & Compliance Officer and Manager of Litigation. First Solar, Inc. Mary E. Wright General Counsel and Shareholder Ogletree, Deakins, Nash, Smoak & Stewart, P.C. |
Track Three
De-mystifying Alternative Fee Arrangements and Using Them to Win Business in the RFP Process John M. Byrne Chief Marketing Officer Drinker Biddle & Reath LLP Kristin Sudholz Chief Value Officer Drinker Biddle & Reath LLP |
Track Four
The Evolution of the Law Firm Brand. How to Promote Individual Attorneys within theParameters of the Firm’s Brand Panelists Jasmine Trillos-Decarie Director of Marketing and Business Development Foley Hoag LLP Robert Algeri Partner Great Jakes Marketing Peter Winzig Director of Marketing and Corporate Development Weltman, Weinberg & Reis Co., LPA Moderator Adrian Dayton, Esq. CEO Adrian Dayton & Associates |
Track Five
CMO Roundtable Discussions Wine Reception Hosted
by Shift Central immediately following the CMO Roundtable
(open to attendees of the CMO Roundtable Discussion only). |
4:45 p.m. End of Conference Day One
6:15 p.m. LMA Night Out at the Glass Cactus
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