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When you get to the 2012 LMA Conference, you'll see QR codes scattered all around the conference area. Using your smart phone or tablet and the QR reader app of your choice, scan the codes as you come across them.

They'll lead you to valuable information about the conference and a fun, interactive game to participate in while you're at the show.


LMA 2012
Sponsorship Video
LMA 2012
Attendee Video
Countdown to
Grapevine Episode 1
Countdown to
Grapevine Episode 2
What not to do if you get thirsty in Texas ?
Countdown to
Grapevine Episode 4
Countdown to
Grapevine Episode 5
Countdown to
Grapevine Episode 6
Countdown to
Grapevine Episode 7

The LMA Conference is mobile! Stay connected before, during and after the conference via your smartphone at

The LMA Conference mobile website is designed and developed by Moiré Marketing Partners. Headquartered in Washington, DC, and with an office in Long Beach, CA, Moiré Marketing Partners is a strategic branding and communications agency specializing in the success of professional services firms.

Wednesday, March 14, 2012 | Pre-Conference Sessions

8:15 a.m. - 5:00 p.m. QuickStart – Legal Marketing Core Competencies

8:15 a.m. - 5:00 p.m. A Recipe for ...SMORS – Smart Marketing On limited Resources

8:15 a.m. - 5:00 p.m. CMO Summit

5:00 p.m. First Timer's Reception

5:30 p.m. Welcome Reception in the Exhibit Hall

Thursday, March 15, 2012 | Conference Day One

7:30 a.m. Registration

7:30 a.m. Breakfast in the Exhibit Hall

8:30 a.m. - 12:00 p.m. Plenary Session

8:30 a.m. Opening Remarks and LMA Annual Report

Betsi Roach
Executive Director
Legal Marketing Association

Alycia Sutor
Akina Corporation
2012 President, Legal Marketing Association

9:00 a.m. Keynote Speaker - James Kane

10:00 a.m. Networking Refreshment Break in the Exhibit Hall

10:45 a.m. Recognition Committee Announcements

11:00 a.m. Featured Speaker – Jonathan Michael Bowman, Esq., Clear Picture Leadership

12:00 p.m. Networking Lunch


Track One

Today’s Lawyers and Social Media –
How Are They or Should They Be Using It?


Marcy Salo
Director of Client Services
Cairncross & Hempelmann

Peter S. Vogel
Gardere Wynne & Sewell, LLP

Camille Stell
Director of Client Services
Lawyers Mutual Liability Ins. Co. of NC

Melissa Croteau
Chief Marketing Officer
Nixon Peabody LLP


Ruth Davis
Senior Director, Web Services

Track Two

Leveraging the Big 4 Consulting Best Practices to Bolster your Business Development Strategies


Mari-Anne Kehler
National Tax Marketing Firm Director
Deloitte Services

Maureen Migliazzo
Chief Marketing Officer
DLA Piper LLP (US)

David Worley
National Sales and Business Development Leader

Andrew Murray-Brown
Chief Business Development Officer
Ropes & Gray


Jonathan Mattson
Chief Marketing & Business Development Officer
Tucker Ellis & West LLP
Track Three

Data + Relationships + Design: The Web Strategy Revolution

Scott Kilburg
Group Director, Marketing and Business Planning
Foley Lardner

Kalev Peekna
Web Strategy Manager
Hubbard One, A Thomson Reuters Company
Track Four

The Next Dr. Sanjay Gupta? Expertise, Content and Engaging with the Media


Reilly Starr
Project Lead, Strategic Programs and Social Media
IBM Global Business Services

Katherine Hollar
Chief Marketing Officer
Lathrop & Gage LLP

Adriana Gardella
The New York Times ("You're The Boss")


Kelly Hoey
Business Strategist
Track Five

CMO Roundtable Discussions
Attendance is
limited and restricted to in-house law firm attendees who are their firm’s top marketing or business development professional.

Pre-registration is required, one participant per firm. If you are interested in attending, please email Kristy Perkins at k.perkins

and add ‘CMO Roundtables’ in the subject line.


Track One

Rise of the Machines: Putting Technology to Work for Us


Monica Phillips
Director of Marketing and Business Development
Arent Fox LLP

Lynn Foley
Director of Marketing and Client Development
Bull, Housser & Tupper LLP

Chad Ergun
Director, Business Intelligence
Gibson, Dunn & Crutcher

Geoffrey R. Goldberg
Chief Marketing Officer
Lowenstein Sandler PC

Mark Power
Founder and CEO
Concep Global
Track Two

Legal Project Management & Requests for Proposal:
 Demonstrating Value to a Prospective Client

Michelle Leetham
Chief Ethics & Compliance Officer and Manager of Litigation. 
First Solar, Inc.

Mary E. Wright
General Counsel and Shareholder
Ogletree, Deakins, Nash, Smoak & Stewart, P.C.
Track Three

De-mystifying Alternative Fee Arrangements and Using Them to Win Business in the RFP Process

John M. Byrne
Chief Marketing Officer
Drinker Biddle & Reath LLP

Kristin Sudholz
Chief Value Officer
Drinker Biddle & Reath LLP
Track Four

The Evolution of the Law Firm Brand. How to Promote Individual Attorneys within theParameters of the Firm’s Brand


Jasmine Trillos-Decarie
Director of Marketing and Business Development
Foley Hoag LLP

Robert Algeri
Great Jakes Marketing

Peter Winzig
Director of Marketing and Corporate Development
Weltman, Weinberg & Reis Co., LPA

Adrian Dayton, Esq.
Adrian Dayton & Associates
Track Five

CMO Roundtable Discussions
Wine Reception Hosted by Shift Central immediately following the CMO Roundtable
(open to attendees of the CMO Roundtable Discussion only).

4:45 p.m. End of Conference Day One

6:15 p.m. LMA Night Out at the Glass Cactus

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